Here are our top ten recommendations if you are looking for the best books to read in Business Writing Skills. We have made sure our list is diverse to cater to the interests of different types of readers.
1. Building a StoryBrand: Clarify Your Message So Customers Will Listen
More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times bestselling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand , Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
- Author: Donald Miller
- Publisher: HarperCollins Leadership; Illustrated edition (October 10, 2017)
- Genre: Business & Money, Marketing & Sales
- ISBN: 978-0718033323
- Dimensions: 5.75 x 0.88 x 8.7 inches
2. On Writing Well: The Classic Guide to Writing Nonfiction
On Writing Well has been praised for its sound advice, its clarity and the warmth of its style. It is a book for everybody who wants to learn how to write or who needs to do some writing to get through the day, as almost everybody does in the age of e-mail and the Internet. Whether you want to write about people or places, science and technology, business, sports, the arts or about yourself in the increasingly popular memoir genre, On Writing Well offers you fundamental priciples as well as the insights of a distinguished writer and teacher. With more than a million copies sold, this volume has stood the test of time and remains a valuable resource for writers and would-be writers.
- Author: William Zinsser
- Publisher: Harper Perennial; 30th Anniversary ed. edition (April 5, 2016)
- Genre: Reference, Writing, Research & Publishing Guides
- Dimensions: 0.76 x 5.31 x 8 inches
3. Words That Change Minds: The 14 Patterns for Mastering the Language of Influence
HOW TO MASTER INFLUENCING LANGUAGE AND GET WHAT YOU WANT, WITHOUT MANIPULATING. Do you work and live with people who are hard to convince? Who dismiss ideas before even thinking about them? Do you want to know how to influence people, without being manipulative? Want to find out how people get motivated, make decisions, to be more persuasive with everyone? Learn how to use the right words with the right people, and get through the “Communication Wall” Have you ever felt like you were talking to a wall? Well, that’s a very accurate description of what’s happening when 2 people are communicating! Everyone has a metaphorical “Communication Wall” around them to protect them from “bad people”. But in all of our walls, we have left some bricks out, to let the “good people” communicate with us. The problem in communication is not the wall, because the wall is standard equipment that everyone has. The problem comes from the holes where the bricks have been left out. The holes come in specific shapes, unique to each person. And if you want to communicate with that person, you need to use words, and behavior that fit exactly with the holes in the other person’s wall. Shelle Rose Charvet, best-selling author of Words That Change Minds shows you how to match your language to people around you (in your work, with your colleagues, your boss and your clients, and at home, with your partner, family and other relationships). Learn the persuasion psychology, spark interest and enthusiasm and get what you want. In Words That Change Minds you will: - Learn the influence science and practice. - Discover the ways people unconsciously get motivated, process information and make decisions. - Decode any communication problem and solve it. - Find out how to pry open mental space in even the most closed of minds. - Create rapport and credibility with anyone. - Avoid inadvertently saying or doing the wrong thing. - Get practical applications for sales, marketing, recruiting, negotiation, teaching, training, communication at work, conflict resolution. - Increase your impact in interpersonal communication, teamwork, and in mass communication. Words That Change Minds is based on the Language and Behavior Profile, (LAB Profile® for short) – a powerful tool that enables you to understand, predict and influence behavior by de-coding the language people use. You can directly influence people one-on-one, in groups and even in mass communication by customizing your language to match their subconscious Motivation Patterns. Increase your impact, improve relationships and reduce conflicts, by using the Words That Change Minds. The NEW 3rd edition of Words That Change Minds has more than 50% new material; examples, research, advanced applications, with 7 completely new chapters, including: 1. How to Complete a LAB Profile® 2. Conversational Coaching with the LAB Profile® 3. Understanding and Working with Combination Patterns 4. Solving Communication Problems 5. Influencing Strategies and Techniques 6. The LAB Profile® of Conflict 7. LAB Profile® Inventions and Tools, and more. Interested? Just scroll up and get your copy today! About the author: Shelle Rose Charvet is a bestselling author and the international expert on Influencing Language. The earlier editions of, “Words That Change Minds” are international bestsellers, available in 15 languages. Shelle has been researching and teaching for over 35 years and is known for her advanced techniques used to enhance rapport, trust, credibility, and influence.
- Author: Shelle Rose Charvet
- Publisher: Institute for Influence; 3rd edition (March 22, 2019)
- Genre: Kindle Store, Kindle eBooks, Business & Money
4. Get to the Point!: Sharpen Your Message and Make Your Words Matter
In Joel's Schwartzberg's 10-plus years as a strategic communications trainer, the biggest obstacle he's come across - one that connects directly to nervousness, stammering, rambling, and epic fail - is that most speakers and writers don't have a point. They typically have just a title, a theme, a topic, an idea, an assertion, a catchphrase, or even something much less. A point is something more. It's a contention you can propose, argue, defend, illustrate, and prove. A point offers a position of potential value. "Global warming is real" is not a point. "Scientific evidence shows that global warming is a real, human-generated problem that will have a devastating environmental and financial impact" is a point. When we have a point, our influence snaps into place. We communicate belief, conviction, and urgency. This book shows you how to identify your point, leverage it, stick to it, and sell it and how to train others to identify and successfully make their own points.
- Author: Joel Schwartzberg
- Genre: Business & Money, Job Hunting & Careers, Guides
5. The English Grammar Workbook for Adults: A Self-Study Guide to Improve Functional Writing
The engaging, self-guided way to learn how to write better in English Mastering English grammar can be a real challenge. But, with a little practice and patience, you can discover how to communicate better through self-study in your spare time. The English Grammar Workbook for Adults is here to help improve your writing fluency so you can gain confidence while crafting emails, cover letters, conducting daily business, and personal correspondence. No matter your current skill level, this English grammar workbook has everything you need to learn essential elements, including nouns, verbs, adjectives, adverbs, tenses, and beyond. Then, you’ll apply what you’ve learned to everyday situations you could encounter at school, at work, social situations, creative writing, online, and more. The English Grammar Workbook for Adults features: Fun & functional ―This clear, concise book is essential for ESL/EFL and other grammar students who want to work on writing English. Situational success ―Get expert tips on how grammar applies to real-world scenarios. Easy to use ―Find quick answers to your English grammar questions using text boxes and the expanded index in the back of the book. Learning how to communicate more clearly is a snap with The English Grammar Workbook for Adults .
- Author: Michael DiGiacomo
- Publisher: Rockridge Press; Study Guide, Workbook edition (June 2, 2020)
- Genre: Education & Teaching, Schools & Teaching
- ISBN: 978-1646113194
- Dimensions: 8 x 0.57 x 10 inches
6. The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd
WARNING: Do Not Read This Book If You Hate Money To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done. In The 1-Page Marketing Plan , serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It’s literally a single page, divided up into nine squares. With it, you’ll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you’re just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you’ll discover: • How to get new customers, clients or patients and how to make more profit from existing ones. • Why “big business” style marketing could kill your business and strategies that actually work for small and medium-sized businesses. • How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money. • A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan. • How to annihilate competitors and make yourself the only logical choice. • How to get amazing results on a small budget using the secrets of direct response marketing. • How to charge high prices for your products and services and have customers actually thank you for it.
- Author: Allan Dib
- Publisher: Page Two (May 5, 2018)
- Genre: Business & Money, Marketing & Sales
- ISBN: 978-1989025017
- Dimensions: 6.11 x 0.59 x 9.13 inches
7. You Are The Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business
Yes, It’s Possible to Build a Business around Your Expertise, Ideas, Message, and Personality. But First You Need to Realize — YOU ARE THE BRAND. It’s no secret that more people than ever before are building thriving businesses around their personal brands. But why do some create six- or even seven-figure businesses while so many others strive to make a consistent income? Much of the personal brand space plays out in two ways. The first group of people sells a false version of themselves, thinking that image or perception alone will get them the results they seek. These folks don’t realize that attention isn’t owed, it’s earned. The flip side of presenting a false version of yourself is oversharing in the name of authenticity. They talk nonstop about their issues, sometimes revealing way more than what is even comfortable to read about. It’s as if these people are trying to sell their struggles, and it doesn’t work in the long run. Like a car wreck, these folks garner attention, but it’s short-lived. Here’s a simple question that can serve as a litmus test for you: “Can I build a campfire around what I’m sharing?” Is there warmth? Are you building something that is attractive and inviting to others? Can you build a community around it? Are you someone whom others want to invite onto their stages, in front of their employees, or into their lives? In You Are the Brand , Mike Kim shares his proven 8-step blueprint that has helped build the brands for some of today’s most influential thought leaders — as well as his own personal brand. In this practical and inspiring book, you will learn: How to identify and showcase your unique expertise How to gain clarity on your message, market, and business model Why the most effective marketing strategy is to simply tell the truth How-To-Preneur vs. Ideapreneur — Which one are you? The three kinds of personal stories that ensure you stand out in your market The simple “9-Box Grid” that shows you how to price your products and services How to cultivate “rocket ship relationships” that skyrocket your revenue, and influence
- Author: Mike Kim
- Publisher: Morgan James Publishing (June 8, 2021)
- Genre: Kindle Store, Kindle eBooks, Business & Money
8. Eloquence: The Hidden Secret of Words that Change the World (Speak for Success)
Why do people ignore our ideas or support them? Agree with our positions or undermine them? Tune out when we speak or give us undivided attention? Why do most of us fail to persuade others? Fail to formulate convincing arguments? Fail to speak with confidence and fail to get our way? And why do some lawyers and legal professionals quickly soar above the competition, their words carrying immense weight, while others struggle to communicate effectively? 53 little-known, cutting-edge, and revolutionary (but practically unheard-of) scientific studies present a virtually unknown answer based on irrefutable empirical evidence... The answer? If you can't speak with eloquence, your words don't count. This undermines your professional image and stagnates your career, holding you back and sabotaging your ideas. Eloquent words outperform their weak counterparts. Eloquent words convince. They compel. They captivate. They persuade. They move hearts and minds. And they can change the world. What are the hidden secrets of words that change the world? This concise new release by an Amazon best-selling author dissects the little-known "eloquence secrets" of two of the most impactful messages in the history of American political persuasion. These messages defined the ethos of both major parties, shaped the political discussions we have decades later, and redefined the very meaning of America. Eloquence breaks down the 61 techniques hidden in these two messages, revealing simple, repeatable, step-by-step strategies for eloquent speaking that allow you to: ✓ Inspire, impact, and influence people ✓ Gain an edge in any discussion ✓ Captivate listeners ✓ Avoid people tuning out ✓ Speak with more eloquence than many world-leaders ✓ Grab undivided attention ✓ Persuade people to your point of view ✓ Master the ancient art of rhetoric ✓ Appeal to human emotion for massive influence ✓ Achieve instant eloquence ✓ Attract support to your ideas ✓ Win any argument ✓ Avoid ineffectual and boring communication ✓ Build rapport and form connections ✓ Make your ideas seem drastically and dramatically better ✓ Earn trust and portray credibility ✓ Appear like an expert and visionary worth listening to ✓ Know exactly what to say ✓ Earn instant respect for yourself and your ideas ✓ Gain an unfair competitive advantage in your career What free bonuses do you get in the limited-edition version of Eloquence ? The strategy workbook. Use the proven secrets revealed in the book, applying them to your communication for instant eloquence. The eloquence on demand service. Send the author your message and he will personally work with you to guarantee it achieves unparalleled eloquence. The 219-point speech-writing checklist. Unlock the checklist top CEOs use to guarantee their message always impacts, inspires, and influences their audience. The speech-feedback on demand service. Send the author your speech and he will personally run through the 219-point checklist, giving you feedback and suggestions for improvement.
- Author: Peter Andrei
- Publisher: Independently published (August 26, 2020)
- Genre: Politics & Social Sciences, Politics & Government
- ISBN: 979-8679682641
- Dimensions: 5.5 x 0.58 x 8.5 inches
9. Effective Phrases for Performance Appraisals: A Guide to Successful Evaluations
- Author: Jr. James E. Neal
- Publisher: Neal Publications, Inc.; 14th edition (April 1, 1920)
- Genre: Business & Money, Skills
- ISBN: 978-1882423200
10. Entity SEO: Moving from Strings to Things
Entity SEO: You need this book. Entity SEO is the new approach to Search Engine Optimization. It has proved very effective in helping modern search engines better understand, index and return your content. The approach is misunderstood by many "old school" SEOs who still rely on keyword optimization instead of topic optimization to get content ranked. This book breaks down the mystique and presents Entity SEO and Semantic Search ideas in an easy to digest format. This book expands upon the ideas in the author's "Semantic SEO Guide" on Inlinks.net and brong it alive with graphics and structure. About the Author Entity SEO is written by renowned SEO Speaker and long time friend to the search industry, Dixon Jones. Kelvin Newman of Brighton SEO said: "Dixon's been a leading light of the SEO industry for as long as I can remember, so whenever he puts something new out you know you need to pay attention!" Dixon Jones was Born in England in 1964. He is a well-known, respected and awardwinning member of the Internet Marketing community with 20 years of experience in search marketing and 25 years of business innovation. An expert in Information Retrieval manipulation, specifically in Big Data environments. A pioneer of the Freemium SAAS subscription business model. A family man with two children. Dixon now lives in Bedfordshire, England. Dixon started in Search Engine Optimization in 1999 when he cofounded the agency Receptional with his then partner, Dr David LO Smith, who sadly passed away in 2021. He then went on to help build the specialist search engine: Majestic into a Queens Award-winning technology. He is currently the CEO and co-founder of Inlinks.net. Qualifications • FRSA (Fellow of the Royal Society of Arts). Not so much qualification as a movement of people trying to make the world more equitable. • MBA From Aston University Business School with a specialism in Strategy • BA(Hons.) From Brunel University in Maths and Management Studies. What's in This Book Contents: THE KNOWLEDGE GRAPH EXPLAINED THE EVOLUTION OF SEMANTIC SEARCH GOOGLE’S ENTITY SEARCH TOOL SEMANTIC SEO STRATEGIES EARNING A WIKIPEDIA LISTING HOW TO BE AN ENTITY WITHOUT A WIKIPEDIA ENTRY ALIGN YOUR ONLINE PRESENCE WITH YOUR NICHE CREATING DIGITAL ASSETS HOW TO ADD STRUCTURED MARK-UP TO YOUR CONTENT HOW TO BUILD INTERNAL LINKS FOR SEO BUILDING AND VIEWING YOUR INTERNAL LINK GRAPH INTERNAL LINKS GUIDE SEARCH ENGINE UNDERSTANDING RAPPING IT ALL UP Why Download This Book? It will make you a better SEO. It will also make the author very happy.
- Author: Dixon Jones
- Publisher: DHJ Ventures LTD; 1st edition (September 1, 2021)
- Genre: Kindle Store, Kindle eBooks, Business & Money