Top 10 Best Books to Read in Business Marketing - August 2021

Here are our top ten recommendations if you are looking for the best books to read in Business Marketing. We have made sure our list is diverse to cater to the interests of different types of readers.

1. Storytelling with Data: A Data Visualization Guide for Business Professionals


Top 10 Best Books to Read in Business Marketing - August 2021

Don't simply show your data — tell a story with it!  Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory, but made accessible through numerous real-world examples — ready for immediate application to your next graph or presentation.  Storytelling is not an inherent skill, especially when it comes to data visualization, and the tools at our disposal don't make it any easier. This book demonstrates how to go beyond conventional tools to reach the root of your data, and how to use your data to create an engaging, informative, compelling story. Specifically, you'll learn how to:  Understand the importance of context and audience Determine the appropriate type of graph for your situation Recognize and eliminate the clutter clouding your information Direct your audience's attention to the most important parts of your data Think like a designer and utilize concepts of design in data visualization Leverage the power of storytelling to help your message resonate with your audience  Together, the lessons in this book will help you turn your data into high impact visual stories that stick with your audience. Rid your world of ineffective graphs, one exploding 3D pie chart at a time. There is a story in your data — Storytelling with Data will give you the skills and power to tell it.

  • Author: Cole Nussbaumer Knaflic
  • Publisher: Wiley; 1st edition (November 2, 2015)
  • Genre: Business & Money, Management & Leadership
  • ISBN: 978-1119002253
  • Dimensions: 7.3 x 0.7 x 9.2 inches

                 

2. Value Proposition Design: How to Create Products and Services Customers Want (The Strategyzer Series)


Top 10 Best Books to Read in Business Marketing - August 2021

The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design helps you tackle the core challenge of every business ― creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell. Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” to design, test, create, and manage products and services customers actually want. Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it’s for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple process of designing and testing value propositions, that perfectly match customers’ needs and desires. In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more. Value Proposition Design is an essential companion to the ”Business Model Canvas” from Business Model Generation, a tool embraced globally by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more. Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models."

  • Author: Alexander Osterwalder
  • Publisher: Wiley; 1st edition (October 20, 2014)
  • Genre: Engineering & Transportation, Engineering
  • ISBN: 978-1118968055
  • Dimensions: 9.4 x 1 x 7.4 inches

                 

3. The Brand Gap: How to Bridge the Distance Between Business Strategy and Design


Top 10 Best Books to Read in Business Marketing - August 2021

All the secrets to creating a brand identity that resonates across every aspect of a business--including its Web site and overall strategy! • With clients like Kodak, Sun, and Procter and Gamble, author Marty Neumeier is one of today's most well-known and respected authorities on the topic of branding. • Quick, easy approach and a wealth of case studies give readers a crash course in the difference between good and bad branding. • Tons of tips and real-world advice plus a new branding dictionary help readers turn brand strategy into brand design and execution.

  • Author: Marty Neumeier
  • Publisher: New Riders; 2nd edition (August 4, 2005)
  • Genre: Business & Money, Marketing & Sales
  • ISBN: 978-0321348104
  • Dimensions: 5.3 x 0.7 x 7.9 inches

                 

4. The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback


Top 10 Best Books to Read in Business Marketing - August 2021

The missing manual on how to apply Lean Startup to build products that customers love The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice. The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they should be doing. If you are interested in Lean Startup principles and want to apply them to develop winning products, this book is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to: Determine your target customers Identify underserved customer needs Create a winning product strategy Decide on your Minimum Viable Product (MVP) Design your MVP prototype Test your MVP with customers Iterate rapidly to achieve product-market fit This book was written by entrepreneur and Lean product expert Dan Olsen whose experience spans product management, UX design, coding, analytics, and marketing across a variety of products. As a hands-on consultant, he refined and applied the advice in this book as he helped many companies improve their product process and build great products. His clients include Facebook, Box, Hightail, Epocrates, and Medallia. Entrepreneurs, executives, product managers, designers, developers, marketers, analysts and anyone who is passionate about building great products will find The Lean Product Playbook an indispensable, hands-on resource.

  • Author: Dan Olsen
  • Publisher: Wiley; 1st edition (June 2, 2015)
  • Genre: Business & Money, Management & Leadership
  • ISBN: 978-1118960875
  • Dimensions: 1.1 x 1.2 x 9 inches

                 

5. Digital Marketing Strategy: An Integrated Approach to Online Marketing


Top 10 Best Books to Read in Business Marketing - August 2021

Effectively select, align and manage digital channels and operations using this second edition of the bestselling guide, Digital Marketing Strategy . This accessible, step-by-step framework enables the planning, integration and measurement of each digital platform and technique, all tailored to achieve overarching business objectives. Ranging from social media, SEO, content marketing and user experience, to customer loyalty, automation and personalization, this edition features cutting edge updates on marketing automation, messaging and email, online and offline integration, the power of technologies such as AI, plus new data protection and privacy strategies. Accompanied by downloadable templates and resources, Digital Marketing Strategy is an ideal road map for any marketer to streamline a digital marketing strategy for measurable, optimized results. Online resources include practical implementation guides spanning SEO, paid-search, email, lead-generation and more, as well as group activities, which will be regularly updated to equip readers as digital marketing continues to evolve.

  • Author: Simon Kingsnorth
  • Publisher: Kogan Page; 2nd edition (April 28, 2019)
  • Genre: Business & Money, Marketing & Sales
  • ISBN: 978-0749484224
  • Dimensions: 6.18 x 0.79 x 9.17 inches

                 



6. The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue


Top 10 Best Books to Read in Business Marketing - August 2021

Learn the secrets to getting dramatic results on YouTube Derral Eves has generated over 60 billion views on YouTube and helped 24 channels grow to one million subscribers from zero. In The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue , the owner of the largest YouTube how-to channel provides the secrets to getting the results that every YouTube creator and strategist wants. Eves will reveal what readers can't get anywhere else: the inner workings of the YouTube algorithm that's responsible for determining success on the platform, and how creators can use it to their advantage. Full of actionable advice and concrete strategies, this book teaches readers how to: Launch a channel Create life-changing content Drive rapid view and subscriber growth Build a brand and increase engagement Improve searchability Monetize content and audience Replete with case studies and information from successful YouTube creators, The YouTube Formula is perfect for any creator, entrepreneur, social media strategist, and brand manager who hopes to see real commercial results from their work on the platform.

  • Author: Derral Eves
  • Publisher: Wiley; 1st edition (February 24, 2021)
  • Genre: Business & Money, Marketing & Sales
  • ISBN: 978-1119716020
  • Dimensions: 6.4 x 1.4 x 9.1 inches

                 

7. Influence: Science and Practice


Top 10 Best Books to Read in Business Marketing - August 2021

What are the factors that cause one person to say yes to another person? And which techniques most effectively use these factors to bring about such compliance?   In his bestselling book, Robert Cialdini, former salesperson, fundraiser, and advertiser, examines the science and practice of compliance. Praised for its enjoyable writing, practical suggestions, and scientifically documented material, previous editions have been widely read by business professionals, fundraisers, and those interested in psychology.   The new Fifth Edition includes twice as many first hand accounts of how principles presented in the book apply to personal lives; updated coverage of popular culture and new technology; and more on how compliance principles work in other cultures.

  • Author: Robert Cialdini
  • Publisher: Allyn and Bacon; 5th edition (July 29, 2008)
  • Genre: Business & Money, Management & Leadership
  • ISBN: 978-0205609994
  • Dimensions: 8.9 x 6 x 0.6 inches

                 

8. How Brands Grow: What Marketers Don't Know


Top 10 Best Books to Read in Business Marketing - August 2021

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application. The most distinctive element to this book is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contrary to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based.

  • Author: Byron Sharp
  • Publisher: Oxford University Press; Illustrated edition (April 12, 2010)
  • Genre: Business & Money, Marketing & Sales
  • ISBN: 978-0195573565
  • Dimensions: 9.1 x 0.9 x 6.4 inches

                 

9. Zag: The Number One Strategy of High-Performance Brands


Top 10 Best Books to Read in Business Marketing - August 2021

"When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author’s first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough―today companies need “radical differentiation” to create lasting value for their shareholders and customers. In an entertaining 3-hour read you’ll learn: - why me-too brands are doomed to fail - how to "read" customer feedback on new products and messages - the 17 steps for designing “difference” into your brand - how to turn your brand’s “onliness” into a “trueline” to drive synergy - the secrets of naming products, services, and companies - the four deadly dangers faced by brand portfolios - how to “stretch” your brand without breaking it - how to succeed at all three stages of the competition cycle From the back cover: In an age of me-too products and instant communications, keeping up with the competition is no longer a winning strategy. Today you have to out-position, out-maneuver, and out-design the competition. The new rule? When everybody zigs, zag. In his first book, THE BRAND GAP, Neumeier showed companies how to bridge the distance between business strategy and design. In ZAG, he illustrates the number-one strategy of high-performance brands―radical differentiation. ZAG is an AIGA Design Press book, published under Peachpit's New Riders imprint in partnership with AIGA. For a quick peek inside ZAG, go to www.zagbook.com.

  • Author: Marty Neumeier
  • Publisher: New Riders; 1st edition (September 20, 2006)
  • Genre: Business & Money, Marketing & Sales
  • ISBN: 978-0321426772
  • Dimensions: 5.25 x 0.44 x 8 inches

                 

10. The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters


Top 10 Best Books to Read in Business Marketing - August 2021

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

  • Author: Joseph Sugarman
  • Publisher: Wiley; 1st edition (December 11, 2006)
  • Genre: Business & Money, Marketing & Sales
  • ISBN: 978-0470051245
  • Dimensions: 7.4 x 0.8 x 9.2 inches