Here are our top ten recommendations if you are looking for the best books to read in Marketing & Sales. We have made sure our list is diverse to cater to the interests of different types of readers.
1. The Freedom Shortcut: How Anyone Can Generate True Passive Income Online, Escape the 9-5, and Live Anywhere
Ever dream of kissing your 9-5 job goodbye? Most believe that 'college - get a job - retire at 65' is the only option in life, including us. So that's what we "chose" to do. About a week into working our first full-time jobs, something became extremely obvious. This sucks. We couldn't envision a reality where we'd truly be happy spending the majority of my waking days working hard at a job to help someone else's dreams come true. What do we get in exchange? A cute little paycheck that can just cover rent, food, and other bills we need to survive. Call us naive and entitled, but we swore to ourselves that we'd never settle for a life like that. A few years later, we're here to share the tale of exactly how we escaped the rat race and how we've helped thousands of others do the same. The Freedom Shortcut is your step-by-step guide to creating your own income online so you never have to rely on a job to get paid. And I'm not talking about the kind of income where you grind out 10 hours days behind your laptop to make a little bit of cash. I'm talking about the kind of income where you don't open your computer for 6 months to travel all around the world, yet deposits continue to hit your bank account every month on repeat. That's passive income. Warren Buffett said it best - "If you don't find a way to make money while you sleep, you will work until you die." The Freedom Shortcut walks you through 6 modules: The Foundations - Everything you need to know about how passive income and the business model works. Choose - Choosing your niche Outsource - Outsourcing the hard work to experts Launch - Launching for maximum sales Multiply - Multiplying your income streams Discoveries - What We Learned From Helping 10,000+ Students The power this book holds is the equivalent to that of a college degree , except it'll take you months instead of years to start making money, you won't accumulate any debt, and the end result will be a life of freedom and autonomy rather than a life of being overworked and underpaid at a 9-5. Scroll up and hit the buy button now to discover the new method thousands have used to shortcut their way to freedom.
- Author: Mikkelsen Twins
- Publisher: Publishing Life; 1st edition (May 29, 2021)
- Genre: Kindle Store, Kindle eBooks, Business & Money
2. $100M Offers: How To Make Offers So Good People Feel Stupid Saying No
I took home more in a year than the CEOs of McDonalds, IKEA, Ford, Motorola, and Yahoo….combined….as a kid in my twenties….using the $100M Offer method. It works. And it will work for you. Not that long ago though, my business had gotten so bad that I literally couldn’t even give my services away for free. At the end of each month, I would look at my bank account hoping to see progress (but there wasn’t). I knew something had to change...but what? Over the next 48 months, I went from losing money to making $36 for every $1 spent. In that time period, we generated over $120,000,000 across four different industries: service, ecommerce, software, and brick & mortar. But, unlike everyone else, we didn’t have great funnels, great ads, or a wealthy niche. In fact, we didn’t even send emails until we had crossed $50M in sales(!). Instead, we were able to do this one thing really well….we created offers so good, people felt stupid saying no. Here’s exactly what this book will show you how to do: How To Charge A Lot More Than You Currently Are… a. The Tiny Market Big Money Process we use to laser focus on niche markets overflowing with cash b. The “Unfair” Pricing formula….how we 100x’d our pricing (and got more people to say yes….for real) c. The Value Flip...so you never get price compared again (that’s a promise) d. The Virtuous Cycle of Price...use it to outspend your competition (for good) while using your product to attract the best talent 2. How To Make Your Product So Good, Prospects Find A Way To Pay For It e. The Unbeatable Value Equation….to make what you sell worth more than your prospects have ever received f. The Delivery Cube….to make delivering your products and services cost less but provide more g. The Trim & Stack Hack….to maximize profit using the absolute best delivery methods. (This has never been shared publicly and was how we made $17M in profit on $28M in revenue in a year when I was 28 years old) 3. How To Enhance Your Offer So Much, Prospects Buy Without Hesitating h. The Scarcity Stack….how to use the three different types of scarcity in every offer you make (without lying) to get people to buy the moment you ask i. The “Everyday” Urgency Blueprint... to get prospects to buy RIGHT NOW, using everyday life to create real, ethical time pressure j. Unbeatable Bonuses...and watch your prospects' hesitations melt away as they begin reading their credit cards to you before you even finish! k. God-mode Guarantees...so good they make anyone say yes (even people who would never normally consider buying). I’ll show you how to stack and layer all 4 types of guarantees together. I even give you my 13 favorite guarantees word-for-word to swipe for yourself. l. Magic Naming Formula to get the absolute highest response rates and conversion rates from everything you do to get new clients And so much more… The methods contained within this book are so simple, so instantaneous, and so effective , it’s as if they work by magic. If you implement even one tactic in this book, you’ll see the change in your prospects' demeanor. And you’ll know the $100M Offer method worked when you start hearing “What do I need to do to move forward?” ...before you even ask for the sale. If you want to get more prospects to reply to your ads for less advertising dollars, and get them to say YES to breathtaking prices...then grab this book, use its contents, and see for yourself.
- Author: Alex Hormozi
- Genre: Kindle Store, Kindle eBooks, Business & Money
3. Influence, New and Expanded: The Psychology of Persuasion
The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications. In the new edition of this highly acclaimed bestseller, Robert Cialdini— New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don’t have to be a scientist to learn how to use this science. You’ll learn Cialdini’s Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you’ll learn how to defend yourself against unethical influence attempts. You may think you know these principles, but without understanding their intricacies, you may be ceding their power to someone else. Cialdini’s Principles of Persuasion: Reciprocation Commitment and Consistency Social Proof Liking Authority Scarcity Unity, the newest principle for this edition Understanding and applying the principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini’s 35 years of evidence-based, peer-reviewed scientific research—including a three-year field study on what leads people to change— Influence is a comprehensive guide to using these principles to move others in your direction.
- Author: Robert B. Cialdini
- Publisher: Harper Business; Expanded ed. edition (May 4, 2021)
- Genre: Kindle Store, Kindle eBooks, Business & Money
4. Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business
A clear framework of ideals and a concise set of actions for you to take complete control of your own story, utilizing the principles behind the world’s most effective business storytelling strategies. You keep hearing how story is the latest-and-greatest business tool, and that storytelling can do everything—from helping leaders better communicate to motivating sales teams and winning customers away from competitors. But what stories do you need to tell? And how do you tell them? In Stories That Stick , Kindra Hall, professional storyteller and nationally-known speaker, reveals the four unique stories you can use to differentiate, captivate, and elevate: the Value Story, to convince customers they need what you provide; the Founder Story, to persuade investors and customers your organization is worth the investment; the Purpose Story, to align and inspire your employees and internal customers; and the Customer Story, to allow those who use your product or service to share their authentic experiences with others. Telling these stories well is a simple, accessible skill anyone can develop. With case studies, company profiles, and anecdotes backed with original research, Hall presents storytelling as the underutilized talent that separates the good from the best in business. She offers specific, actionable steps readers can take to find, craft, and leverage the stories they already have and simply aren’t telling. Every person, every organization has at least four stories at their disposal. Will you tell yours?
- Author: Kindra Hall
- Publisher: HarperCollins Leadership (September 24, 2019)
- Genre: Kindle Store, Kindle eBooks, Business & Money
5. Launch (Updated & Expanded Edition): How to Sell Almost Anything Online, Build a Business You Love, and Live the Life of Your Dreams
From the creator of Product Launch Formula: a new edition of the number one New York Times best-selling guide that's redefined online marketing and helped countless entrepreneurs make millions. The revised and updated edition of the number one New York Times best seller Launch will build your business - fast. Whether you've already got an online business or you're itching to start one, this is a recipe for getting more traction and a fast start. Think about it: What if you could launch like Apple or the big Hollywood studios? What if your prospects eagerly counted down the days until they could buy your product? And you could do it no matter how humble your business or budget? Since 1996, Jeff Walker has been creating hugely successful online launches. After bootstrapping his first internet business from his basement, he quickly developed a process for launching new products and businesses with unprecedented success. And once he started teaching his formula to other entrepreneurs, the results were simply breathtaking. Tiny, home-based businesses started doing launches that brought in tens of thousands, hundreds of thousands, and even millions of dollars. Whether you have an existing business or you're starting from scratch, this is how you start fast. This formula is how you engineer massive success. Now the question is this: Do you want to start slow and fade away from there? Or are you ready for a launch that will change the future of your business and your life? PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
- Author: Jeff Walker
- Genre: Business & Money, Marketing & Sales, Marketing, Direct
6. The Tipping Point: How Little Things Can Make a Big Difference
Discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed best seller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
- Author: Malcolm Gladwell
- Genre: Audible Books & Originals, Health & Wellness, Psychology & Mental Health, Psychology, Social Psychology & Interactions
7. Building a StoryBrand: Clarify Your Message So Customers Will Listen
New York Times best-selling author Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with customers and grow their businesses. Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching listeners the seven universal story points all humans respond to, the real reason customers make purchases, how to simplify a brand message so people understand it, and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
- Author: Donald Miller
- Genre: Business & Money, Job Hunting & Careers, Guides
8. Way of the Wolf: Straight Line Selling: Master the Art of Persuasion, Influence, and Success
Jordan Belfort - immortalized by Leonardo DiCaprio in the hit movie The Wolf of Wall Street - reveals the step-by-step sales and persuasion system proven to turn anyone into a sales-closing, money-earning rock star. For the first time ever, Jordan Belfort opens his playbook and gives listeners access to his exclusive step-by-step system - the same system he used to create massive wealth for himself, his clients, and his sales teams. Until now, this revolutionary program was available only through Jordan's $1,997 online training. Now, in Way of the Wolf , Belfort is ready to unleash the power of persuasion to a whole new generation of listeners, revealing how anyone can bounce back from devastating setbacks, master the art of persuasion, and build wealth. Every technique, every strategy, and every tip has been tested and proven to work in real-life situations. Way of the Wolf cracks the code on how to persuade anyone to do anything and coaches listeners, regardless of age, education, or skill level, to be a master sales person, negotiator, closer, entrepreneur, or speaker.
- Author: Jordan Belfort
- Genre: Business & Money, Business Culture, Motivation & Self-Improvement
9. Sell or Be Sold: How to Get Your Way in Business and in Life
Whether it's selling your company's product in the boardroom or selling yourself on eating healthy, everything in life can and should be treated as a sale. And as sales expert Grant Cardone explains, knowing the principles of selling is a prerequisite for success of any kind. In Sell or Be Sold , Cardone breaks down the techniques and approaches necessary to master the art of selling in any avenue. You will learn how to handle rejection, turn around negative situations, shorten sales cycles, and guarantee yourself greatness. Cardone will also teach you: The success essentials of selling in a bad economy. Overcoming call reluctance. Filling your pipeline with new business. Staying positive, despite rejection.. With the experience of a seasoned sales vet at the helm, Sell or Be Sold will change the way you perceive the sale and life.
- Author: Grant Cardone
- Genre: Business & Money, Marketing & Sales, Sales & Selling
10. The Magic of Thinking Big
Millions of readers have acquired the secrets of success through The Magic of Thinking Big. Achieve everything you always wanted: financial security, power and influence, the ideal job, satisfying relationships, and a rewarding, happy life. Set your goals high...then exceed them! Millions of people throughout the world have improved their lives using The Magic of Thinking Big. Dr. David J. Schwartz, long regarded as one of the foremost experts on motivation, will help you sell better, manage better, earn more money, and—most important of all—find greater happiness and peace of mind. The Magic of Thinking Big gives you useful methods, not empty promises. Dr. Schwartz presents a carefully designed program for getting the most out of your job, your marriage and family life, and your community. He proves that you don’t need to be an intellectual or have innate talent to attain great success and satisfaction—but you do need to learn and understand the habit of thinking and behaving in ways that will get you there. This book gives you those secrets! Believe you can succeed and you will: -Cure yourself of the fear of failure -Think and dream creatively -You are what you think you are -Make your attitudes your allies -Learn how to think positively -Turn defeat into victory -Use goals to help you grow -Think like a leader
- Author: David J. Schwartz
- Publisher: Fireside; Reprint edition (April 2, 1987)
- Genre: Self-Help, Relationships
- ISBN: 978-0671646783
- Dimensions: 5.5 x 1 x 8.44 inches